Post by nadinenadine on Mar 9, 2024 19:55:37 GMT -8
LinkedIn is the ideal social network especially for companies in the B2B market , for which it acts directly. The involvement process occurs indirectly in the case of B2C market realities , proving interesting as never before for those who operate in both segments. A valid Content Marketing strategy on LinkedIn allows you to obtain valid leads for B2B companies that target specific market niches . In this sense, it is essential that Buyer Personas are defined accurately, so as to ensure that the customer found is as close as possible to the ideal one: two elements that coincide as much as possible. Knowing your audience puts you in a position to: Identify precisely which topics generate interest and which information to provide. Create personalized content based on the profiles of potential customers. Use a relevant tone of voice, in line with the content and expectations. Optimize ROI (Return On Investment) regarding Content Marketing activities. Obtain leads that are truly useful for the brand's business. Another advantage of having a clear and defined picture of Buyer Personas is that it allows you to select precise targets for the advertising campaigns that can be carried out on LinkedIn. It is important to always keep in mind the quality of the people that can be found on LinkedIn, which is much higher and more precise than that of other networks.
An element to use to your advantage. A funnel to engage your users Once the people to be involved have been identified, it is important to understand, before launching into the development of content capable of achieving one's objectives, how to lead them towards them. Most people who encounter the content are not predisposed to immediately take concrete actions, such as using or purchasing a service. Before you get to this point, you need to build rapport , working through a funnel process where you have six to eight intermediate touch points until you reach the final end point. Something Loan Phone Number List that is created precisely through the development of content that is engaging and attractive. An effective way is to encourage your users to spread content , ensuring that they can browse the platform: it is always best to think of LinkedIn as a social network and as such as something that is born interactive. It is essential to get people to follow you, creating an update of the content itself and sharing it on other platforms. The strategies that go in this direction are: Include links to content updates in each post. Create a connection with a newsletter . Build an email list that is as large and relevant as possible. Create contact points that see actions integrated on LinkedIn with those present on other social networks.
At this point, once the objectives, audience and process have been defined, all that remains is to understand which contents to create to achieve an effective Content Marketing strategy on LinkedIn. Content that works on LinkedIn Most social networks are oriented towards preferring native content , published on the platform itself without having to leave it. LinkedIn is naturally no exception, giving greater value to texts, images, videos that allow you to remain within the social network. The types of content that prove to be most effective are the following: Articles created specifically for LinkedIn , i.e. long texts with high information content. Text posts , shorter and capable of getting straight to the heart of the topic you intend to address. Photo and video . The high value of images, capable of communicating "more than a thousand words", has long been demonstrated. Documents and interviews , currently very trendy as they are easy to use and able to generate attention.
An element to use to your advantage. A funnel to engage your users Once the people to be involved have been identified, it is important to understand, before launching into the development of content capable of achieving one's objectives, how to lead them towards them. Most people who encounter the content are not predisposed to immediately take concrete actions, such as using or purchasing a service. Before you get to this point, you need to build rapport , working through a funnel process where you have six to eight intermediate touch points until you reach the final end point. Something Loan Phone Number List that is created precisely through the development of content that is engaging and attractive. An effective way is to encourage your users to spread content , ensuring that they can browse the platform: it is always best to think of LinkedIn as a social network and as such as something that is born interactive. It is essential to get people to follow you, creating an update of the content itself and sharing it on other platforms. The strategies that go in this direction are: Include links to content updates in each post. Create a connection with a newsletter . Build an email list that is as large and relevant as possible. Create contact points that see actions integrated on LinkedIn with those present on other social networks.
At this point, once the objectives, audience and process have been defined, all that remains is to understand which contents to create to achieve an effective Content Marketing strategy on LinkedIn. Content that works on LinkedIn Most social networks are oriented towards preferring native content , published on the platform itself without having to leave it. LinkedIn is naturally no exception, giving greater value to texts, images, videos that allow you to remain within the social network. The types of content that prove to be most effective are the following: Articles created specifically for LinkedIn , i.e. long texts with high information content. Text posts , shorter and capable of getting straight to the heart of the topic you intend to address. Photo and video . The high value of images, capable of communicating "more than a thousand words", has long been demonstrated. Documents and interviews , currently very trendy as they are easy to use and able to generate attention.