Post by amirmukaddas on Mar 12, 2024 21:07:46 GMT -8
To be honest, I'm sorry to hear my SEO colleagues almost annoyed discussing old Rand's latest Whiteboard Friday . More generally, I find the reflections of anyone who takes clear positions when it comes to SEO not very attentive. It is true that the relativist drift is worrying, but before certainties there are tests. And testing is a problem, if you read this article you will understand why. In-depth contents such as those of a company blog , for example , obtain better performance in terms of ranking when they are present in a subfolder compared to when they are on a third level.
This happens in Fishkin's tests , as in those of other excellent Italian SEOs. Problem #1: How are these tests done? Not a small problem, because here we never talk about real tests, but about case studies, that is to say: I found myself Denmark Telegram Number Data in this situation, I moved the contents from subdomain to subfolder and I saw the traffic grow. Meanwhile, I could say that an increase in traffic is natural when in the same domain you suddenly increase the volume of content by 300%, but beyond this, the question is another, more specific one: do the individual articles, once moved to the famous subfolder, position themselves better? If the answer is yes, then the next question is very simple: why?
If you're thinking that the ranking grows because the individual articles benefit from the trust of the main domain , then you'll have to admit that Aranzulla managed to beat Google without counting on Virgilio's Trust , because his famous blog is (look what) right on the subdomain . At the center of everything, the links Yes, the SEOs are right when they observe that the internal link structure is at the center of everything . By moving a blog from the third level to the main domain, you are essentially ensuring maximum hypertextual integration of this content with the business content. In full integration the navigation paths become more defined and the bot can scan the content architecture without interruptions, without jumps.
This happens in Fishkin's tests , as in those of other excellent Italian SEOs. Problem #1: How are these tests done? Not a small problem, because here we never talk about real tests, but about case studies, that is to say: I found myself Denmark Telegram Number Data in this situation, I moved the contents from subdomain to subfolder and I saw the traffic grow. Meanwhile, I could say that an increase in traffic is natural when in the same domain you suddenly increase the volume of content by 300%, but beyond this, the question is another, more specific one: do the individual articles, once moved to the famous subfolder, position themselves better? If the answer is yes, then the next question is very simple: why?
If you're thinking that the ranking grows because the individual articles benefit from the trust of the main domain , then you'll have to admit that Aranzulla managed to beat Google without counting on Virgilio's Trust , because his famous blog is (look what) right on the subdomain . At the center of everything, the links Yes, the SEOs are right when they observe that the internal link structure is at the center of everything . By moving a blog from the third level to the main domain, you are essentially ensuring maximum hypertextual integration of this content with the business content. In full integration the navigation paths become more defined and the bot can scan the content architecture without interruptions, without jumps.